Late last year (December 10th -13th 2008) I attended the inaugural WinTech global dealers meeting in China. Approximately 13 dealers from various corners of the world attended to share ideas, IP and get some concerns off the chest.
During my 30 minutes of time in the spotlight, I presented our marketing strategy, regatta concepts and creative which we have used to raise awareness of the WinTech brand in Australia. Full credit to Mont Creative (praise over due) for all our marketing material. It basically blew everybody away and made all other material look second class.
Such was the response that basically all dealers had asked if we could share the creative with them so it could be replicated around the globe including:
- Stationary
- Brand book
- Spares catalogue
- Website
The idea is to change content for dealers so that its more relevant to their region. For example, the guys in France would like to have the brand book converted to French and change contact details as they are keen to use it as a sales tool immediately.
This has been an oustanding reaction to all the marketing material you have created!
Rob Walker
Managing Director
WinTech Racing Australia
